Why You Should Switch To Digital
DIGITAL NEWS - February 2008 In This Issue - Any of the digital cameras manufactured in the past few years, be they point and shoot or DSLR, will not disappoint you. The level of sophistication, the speed and accuracy they offer is astounding. That being said, each camera has its own unique layout, its own ergonomics and features. That is why it is essential that you, the user, get the camera in your hands and see how it feels - if it makes sense. Add to this, the seemingly, never ending improvements to these cameras and this too becomes a factor in analyzing which camera will be best for you. For Elph lovers, Canon has just unveiled its Powershot SD 1100 IS and this camera certainly qualifies as cutting edge in the point and shoot world. Canon Powershot SD 1100 IS This Elph has an 8.0Mp sensor and a 3x zoom (38-114 equiv) with a 2.8 - 4.9 lens. The shutter speed range is 15-seconds to 1/1500-seconds. With an ISO range of 80 - 1600 and image stabilization, the SD 1100 IS will handle just about any shooting situation. It can take 1.3fps and has more than 30 shooting modes including video and audio. It is SD/SDHC compatible and comes in six different colors. Effective January 1, 2008, the Department of Transportation has prohibited loose lithium batteries in checked baggage. The following rules apply to the spare batteries you carry with you: If you have been to either of our stores recently, you may have seen fliers citing all the free stuff you get when you purchase a digital camera from Berger Bros. Camera. This is no small thing. In fact, we know it is the best deal in the industry. For as long as you own your new camera purchase, Berger Bros. offers the following: FREE SERVICES & SUPPORT If you think film is better you are on a sinking ship. Choices in film stock have narrowed considerably and the major camera manufacturers have all but stopped making film cameras. Why? Because even die-hard film enthusiasts are awe struck by the advantages of digital. No more risk of having your film fogged by airport security. Less worry about running out of film - you might run out of memory cards but then you can always start deleting "so-so" images to make room for new ones. You can shoot pictures at any ISO (light sensitivity) on the same memory card. You can take a picture without flash at ISO 1600, then go outside and take your next shot at ISO 100. You can even send the images via satellite the instant you take them. And consider that you never have to buy another roll of film or wait to have the photos developed. The memory card has no moving parts, is virtually indestructible and can be used time and again - reportedly, millions of times. Add to this the ability to check in the shooting moment if you got the shot and it is no surprise that virtually all of the working photojournalists today have switched to digital. In the next issue Labels: digital news
WELCOME ALL to the first email newsletter in a new series about cutting edge digital cameras and accessories, image capture advice, and important things we think you should know to make you a better photographer. We will also alert you to some great deals and remind you of our coming events.
CUTTING EDGE CAMERAS
BATTERY ALERT
Spare batteries are the batteries you carry separately from the device they power. When batteries are installed in a device they are not considered spare batteries.
You may not pack a spare lithium battery in your checked luggage
You may bring spare lithium batteries with you in carry-on baggage
WHY SHOP AT BERGER-BROS CAMERA?
Digital 101 beginner camera class to bring you up to speed
Sensor & camera cleaning - especially good for DSLR's
Memory card recovery of lost or accidentally deleted images
Firmware updates that improve camera functions
Repair loaners (limited time period)
30 minute at-home, private lesson on your computer in photoshop (min 1hr)
15 minute phone support with Yvonne Berger at 516 233-0479A recent email to Brad Berger, president of Berger Bros. from satisfied customer JS, speaks well of what has been the philosophy of the store for the past 55 years, "I am originally from a small town on Cape Cod as well as being old enough to remember how nice it used to be doing business with people on a personal level and I find it extraordinary to experience this level of personal service in 2008 and 3,000 miles away." Many more testimonials can be found at Berger-Bros.com.
And for added peace of mind, remember that Berger Bros. is an authorized dealer for everything we sell. All equipment carries USA warrantees and we never sell gray market items.
WHY YOU SHOULD SWITCH TO DIGITAL IF YOU HAVEN'T ALREADY?
If you are thinking of making the switch or have already, take the Digital 101 Beginner Course - free with a digital camera purchase - but well worth the $50 if you bought your camera somewhere else. The course introduces you to digital fundamentals and gets you off on the right foot. Digital 102 is an intermediate level course, which recaps the fundamentals and then exposes you to the neat and often extraordinary possibilities this latest crop of digital cameras provide. The course covers the ins and outs of white balance, histograms, color space and much more. But the great photographers of the past didn't need all this fancy equipment to take great pictures
True. But it was no walk in the park either. Consider Brassai, the French photographer, famous for his book Paris de Nuit (Paris at Night). In the early 1930's, he lugged around a 6 x 9 Voigtlander camera and a box of 24 glass plates (the film of the day). He would have to leave the aperture open for five minutes or more to take a picture and timed it by smoking a cigarette. Would he appreciate one of today's digital cameras with 3200 or 6400 ISO, vibration stabilization and a tiny memory card capable of storing hundreds of pictures? You bet he would.
