New Sony Products
35mm full frame 24.6MP Exmor CMOS image sensor SteadyShot INSIDE in-camera image stabilization: Dual BIONZ processors for up to fast 5fps performance: Ultra bright, 100% coverage glass pentaprism viewfinder Intelligent Preview Function 3.0 Xtra Fine LCD 2 (921K pixels) PhotoTV HD viewing w/ HDMI output Precise and fast 9-point AF system w/ 10 point assist Flagship design In addition to 1080/60i recording, the HDR-FX1000 offers a 1080/24p and 1080/30p Progressive Scan mode that enables shooting with film-like results. Signals scanned at 24p/30p are converted to 60i (using 2-3 pulldown for 24p) and recorded on MiniDV tape, allowing footage to be played and edited using existing HDV products. In this way, progressive images can be handled in the conventional HDV editing environment. Users seeking extra control over image expression can use Cinematone Gamma to deepen the color and Cinematone Color to recreate film-like color tones. Cinematone Gamma allows operators to quickly set up and load a gamma curve with similar contrast characteristics to a film gamma curve. The HDR-FX1000 features three 1/3" ClearVid CMOS Sensors, each having 1,120K total pixels. The 3 independent CMOS sensors each handle one of the color elements – red, green, blue (RGB) – improving the color reproduction of video recordings. Dark scenes can be captured with low noise thanks to "Exmor"-derived technology that features a new column A/D converter and dual noise reduction. Sensor resolution has been optimized and the photosensitive surface area has been maximized thanks to the unique grid arrangement of the photo diode sensors, in which each is rotated by 45 degrees. This model also features the signal processing circuit, the Enhanced Imaging Processor (EIP) which uses Sony's unique image-processing technology. The EIP processor is able to rapidly process the vast amounts of pixel data read from the "3 ClearVid CMOS Sensor", and record beautiful HD and colorful video. The ClearVid CMOS Sensor has been developed using the most advanced technologies in the semiconductor industry. It handles video data in 1920 x 1080p and 4:2:2 color space for high-quality signal processing before recording it to tape in the HDV format2. Combined use of the EIP and 3 ClearVid CMOS Sensor imaging system allows the HDR-FX1000 camcorder to provide extremely high image quality with a smooth gradation and detailed image reproduction. The HDR-FX1000 is equipped with a 29.5mm wide-angle "G Lens" made from advanced 10 group, 15 element lens including "Extra-low Dispersion glass" which reduces chromatic aberration caused by light refraction, and produces video with extremely low color fringing. Designed for shooting situations ranging from broad landscape shots to conditions where sufficient distance from the subject is difficult to obtain. The 20x optical zoom (29.5mm-590mm: 35mm conversion) lets you zoom in to the subjects you can't get close to. The optical zoom takes maximum advantage of the lens performance, so image quality does not suffer even at a zoom ratio of 20x, allowing you to faithfully reproduce the subject's impact. The digital extender increases zoom by 1.5 throughout the range up to 30x at full zoom. Superior low-light ability with high sensitivity enables clear shooting of subjects in light as low as 1.5 lux (at 1/30 fixed shutter speed with auto iris and auto gain). This allows you to capture sharp detail and brilliant colors even in less than perfect lighting, especially when professional lighting cannot be used. Gain more color control in extreme settings with three built-in ND filters for adjusting the amount of light entering the Image Sensor through the lens. Depending on shooting conditions, the operator can chose from Clear, 1/4, 1/16, or 1/64 filters. In strong, glaring sunlight these filters give users more flexibility in choosing the shutter speed and aperture for superior creative control. The HDR-FX1000 has three independent manual rings (zoom, focus, and IRIS ) for superior control and flexibility while filming which make it easier to promptly make adjustments to meet shooting needs. The IRIS ring allows you to adjust the aperture to attain optimal brightness and express beautiful depth of field shots, highlighting a subject while blurring a foreground or background. Exposure can also be assigned to the IRIS ring enabling the camera to automatically select the optimal iris, gain or shutter speed, seamlessly enabling adjustment of exposure. The 3.2" Wide (16:9) Xtra Fine LCD screen displays sharp, bright, vivid images, letting you compose a shot more easily -- even outdoors, while enabling you to change settings to best represent the scene. With 921K pixels resolution and a wide viewing angle, the XtraFine LCD screen is like having a HDTV built into your camcorder. The Optical SteadyShot Image Stabilization System from Sony reduces blur caused by camera shake and vibration, so your images stay crisp and clear. This optical stabilization system achieves an even higher level of smoothness without the image degradation that can occur with some digital stabilization systems.
Check out the details of the new products below:
Sony Alpha A900 24.6MP Digital SLR
The A900 features a 35mm full frame Exmor CMOS image sensor that is approximately 2.35x larger than the APS-C sized sensors found in many DSLR cameras. The result is a larger capture area, improved wide angle performance, and tighter depth of field control. In addition, its 24.6MP resolution maximizes the resolving power of your existing lenses and delivers sharper, higher contrast photos.
Building on years of expertise, Sony has developed the world’s first body-integrated image stabilization solution for a full frame DSLR1. The SteadyShot INSIDE in-camera image stabilizer actually shifts the image sensor to compensate for camera shake without sacrificing image quality. The compensation effect is equal to as many as four shutter speed steps, giving you more creative freedom when shooting in low light. And, because it is integrated into the camera body, SteadyShot INSIDE technology works with all compatible ? (alpha)system lenses.
The A900 harnesses the power of Dual BIONZ image processing engines to deliver true-to-life images with ultra-low noise and continuous shooting at up to 5 fps.
A large, ultra bright glass pentaprism viewfinder provides you with amazing clarity and high optical performance for tighter focus control. In addition, it offers viewfinder magnification of 0.74x, allowing you to see an image nearer to its actual size, as well as 100% field coverage for detailed framing work.
The Intelligent Preview function allows you to see the effects of manual adjustments to exposure value, shutter speed, aperture, Dynamic Range Optimizer and White Balance before you take the shot, so you can determine the optimum settings before you take the shot, instead of losing time to trial-and-error.
Review your images in stunning detail on the 3.0 Xtra Fine LCD 2 display (921k pixels). With photo-quality resolution of 270ppi(pixels per inch), you can identify any necessary focus or exposure corrections at the time of capture, rather than discovering them when you transfer your images to your PC.
The A900 provides direct HDMI output to your BRAVIA HDTV and other compatible HDTV screens, so you can view and share photos in breathtaking clarity and detail3. Additionally, PhotoTV HD capable BRAVIA HDTVs will automatically optimize display settings, such as sharpness, gradation, and color to display your images in a way that more closely matches the natural look of printed photographs.
A high-performance autofocus system uses 9 focus points (center dual-cross type) and 10 assist points to deliver fast and precise focusing.
The A900 features an impressive design befitting a premium flagship model. The simple form eschews ornamentation and exudes competence, while the iconic pentaprism design element conveys superior optical performance. The A900 also incorporates a distinctive cinnabar-colored ring circling the lens mount a design element shared across every ? (alpha) DSLR camera. 
SONY HDR-FX1000 1080i HiDef Handycam Camcorder
Place the pinnacle of high definition in your hands with the HDR-FX1000 high definition MiniDV Handycam camcorder. Equipped with 24p progressive scan mode, you'll experience high-quality, film-like motion for brilliant scene reproduction while CinemaTone Gamma and CinemaTone Color provide the color and gamma range to give your footage an amazing film-like feel. It also features three 1/3-inch ClearVid CMOS image sensors with Exmor derived technology which let you capture sharp, detailed images even in lower-light situations. And the 29.5mm wide-angle to 590mm telephoto G-lens with 20X optical zoom brings the action closer and allows for wider angle shooting. Take control of light in extreme settings with three built-in neutral density filters and three manual rings for adjusting zoom, focus and iris. Plus, the 3.2 Xtra Fine LCD and Optical SteadyShot image stabilization give you an unparalleled recording experience. Film-like Progressive Scan 1080/24p, 1080/30p, or 1080/60i
CinemaTone Gamma and CinemaTone Color
3x 1/3" ClearVid CMOS Sensors w/ Exmor technology
Enhanced Imaging Processor (EIP) Technology
G Lens: 29.5mm Wide-Angle to 590mm (20x) Telephoto
Superior low-light (1.5 LUX) shooting capabilities
3x built-in neutral density (ND) filters
3x manual rings for superior control: zoom, focus, and iris
3.2" Xtra Fine LCD display (921k pixels)
Optical SteadyShot image stabilization
Sony HVL-F58AM Digital Camera Flash
The HVL-F58AM flash unit delivers flexible lighting control for (alpha) DSLR photographers. The innovative new Quick Shift Bounce system allows the flash to pivot 90 degrees left and right to maintain a proper lighting position, even when shooting vertically. The HVL-F58AM can also wirelessly control up to three groups of flashes, and Wireless Ratio Control allows you to specify luminosity ratios for each group. Additionally, the HVL-F58AM features an effective range of more than 45 feet (14.5m) and a fast, five-second recharge time. A built-in wide panel and bounce sheet provide an even greater degree of creative control. Delivers high-illumination output in a compact, lightweight body, with an effective range of more than 45 feet (14.5m) and guide number 58. (Guide number measures the illumination capability of the flash; the higher the number, the higher the light output. Tested at ISO100, 105mm).
The innovative "Quick Shift Bounce" system allows the HVL-F58AM to orbit 90 degrees left and right, allowing you to maintain horizontal light distribution even when shooting vertically. In addition to pivoting side-to-side, the flash unit can also tilt down 10 degrees or back 150 degrees, ensuring customers the lighting freedom they need to capture that perfect shot.
Wireless Ratio Control allows customers to wirelessly control up to three groups of flashes, as well as specify the luminosity ratio for each group, so they can enjoy multiple-flash lighting techniques without the need for special equipment or tedious exposure settings.
The HVL-F58AM Flash Unit recharges approximately 55% faster than the previous Sony high-end accessory flash (HVL-F56AM), so customers will be ready to catch the next great moment. And because it features a quiet recycle charge, there’s no whine to distract them from their subject.
Auto White Balance compensation allows for more accurate white balance in flash photography sending color temperature information from the HVL-F58AM to the camera, where it is incorporated into the camera’s white balance settings.
...much more about the HVL-F58AM here on its product page
**Please note that the latest stock status of these products will change over time and will not reflect this blog post as this is a current news item as of this post date. In other words, if you are reading this weeks or months after this post is noted, the items might not be in stock nor would any deal during this or any of the blogs probably won't be active or there might be even better deals. Best to always check the product page or call us first to be sure. This is something that is true with any blog post or any news item on the web and normally goes without saying, but with our deals... sometimes the excitement could cause us to forget :-) **
