Sony Alpha digital cameras give you the power to get the hard to get shot, or to turn the everyday snapshot into a
thing of beauty. An Alpha camera feels great in the hands, small and light, the menus and settings are unbelievably
intuitive, and they respond instantly - with blazing autofocus and no shutter lag, so you don't miss a shot. Many
cameras force you to choose between autofocus and getting fast action shots, but a Sony alpha digital SLR camera
works with a dedicated live view sensor, making autofocusing snappy and accurate. And for those new to photography
or just new to a DSLR Alpha camera, many models let you improve your skills with a new display mode, which makes
simple work of understanding complicated features like aperture and shutter speed.
Adjustable LCD Screens
For many photographers moving up from a point and shoot camera, it's easier to compose your shot on the LCD screen.
An Alpha camera makes this even easier with an adjustable 2.7" LCD screen(3" on some models), which you can tilt to
most any angle, making it easy to take high or low position images.
Also easing the transition from compact to DSLR alpha cameras are scene selection modes. Choose from numerous
shooting modes, such as portrait, landscape, macros, sports, sunset, portrait and others, with a customizable user
interface. Each features a guide and example to be sure you're using the right one for the shot.
Larger Sensors Mean Bigger, More Vivid Photographs
Sony Alpha digital cameras produce vivid, natural colors, true to the subject. The large, fast sensor found in a
Sony Alpha digital SLR camera produces fantastic detail, smooth tones and clear, noise-free images. Even the
smallest Alpha camera, the Sony a230 provides 10.2 megapixel images, large enough for breathtaking prints, or to
allow you to crop substantially. At the other end of the scale, the Sony a850 and the a900 DSLR Alpha cameras
produce 24.6 megapixel images for truly staggering details and enlargements.
The smaller cameras in the Alpha digital SLR camera line takes advantage of the same innovative technology found in
the higher priced models, with D-Range image optimization, to allow noise-free images of remarkable clarity in the
most difficult, low-light situations. Advanced settings allow you to find detail in highlights and shadow that
otherwise would be lost.
And of course, Alpha digital cameras all work with top quality Sony lenses. There are lenses for every style of
shooting with Alpha digital cameras, from wide-angle to super telephoto to macro. With built-in image stabilization
on your Alpha camera, you get amazing clarity and contrast, fast and accurate autofocus and beautiful defocusing
effects, no matter what lens you choose, including compatible Dynax/Maxxum/Aplpha lenses from Konica or Minolta.
Sony's G-Lens series offers top performance in a large-aperture lens, minimizing chromatic aberrations and
delivering clear, beautiful images. Look into the line of Carl Zeiss lens, developed in tandem with Sony especially
for DSLR Alpha cameras. You'll find colors are incredibly accurate and so beautiful that they almost glow with
these lenses, truly some of the best ever built.
Sony flash units for Alpha digital cameras
Providing flexibility for a wide variety of lighting situations, Sony flash attachments for your Alpha digital SLR
camera lets you work at faster shutter speeds than comparable units with other cameras, resulting in more natural
lighting, as well as a variety of special effects. Sync to any shutter speed, a leg up over the conventional
limitations of competitive brands, and enjoy through the lens metering that synchronizes with the internal
distance-encoder built into the lens. Set the angle and positioning however you like with wireless capabilities,
getting depth into your shots, and removing blow-outs and harsh shadows typically found in lighting with a flash
from the front.
Berger Brothers wants to help you decide which Sony Alpha camera is right for you
No matter what level of photography you are interested in, there's a DSLR Apha camera from Sony that's right for
you. Choose from the featured models below, or call us at 800-542-8811 and we'll help make sure you're satisfied
with your Alpha digital SLR camera.
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Sony a330 DSLR Alpha digital cameras
Featuring 10.2 mp of great images, image stabilization with SteadyShot INSIDE, built-in help function to explain
menus and settings, viewable on the 2.7 inch clear, bright, adjustable LED screen, the Sony a330 is a great camera for those
wanting to move up to a Sony Alpha digital SLR camera. Get the best shot with many beginner-focused features, like
easy selection of shooting modes, right on top of the camera.
Sony a380 DSLR Alpha digital cameras
Make big prints and perform dramatic crops with the Sony a380's 14.2mp images, compose on the crystal-clear 2.7" LCD screen,
complete with fast auto-focusing with Live View and get sharp, noise free image stabilized photos thanks to Sony's
SteadyShot INSIDE on this DSLR Alpha camera. You'll find that camera shake is reduced significantly, resulting in
shots 2-3.5 steps lower than you could get without a tripod or flash. With the same great easy-to-learn features as
the Sony a330, this is a great camera for those who want great photos and don't necessarily want to jump feet first
into the art of photography. For those who prefer manual settings and tweaking their images in-camera, they'll find
the tiltable LCD screen ideal for easy viewing of menus, as well as getting those hard to get low angle shots.
Sony a500 DSLR Alpha digital cameras
Packed with features for those into the art of photography including two different types of Live View for viewing
on the big 3" LCD screen, SteadyShot INSIDE image stabilization and large 12.3mp images, the Sony a500 is a great digital
SLR camera from Sony. Go back and forth from manual focus for macro and tripod work to Sony's quick auto focus, all
in Live View on the LCD screen. Try out the automatic HDR mode for the broadest range of shadow and light, or DRO
to recover shadow detail, and shoot up to 12800 ISO, all with significantly reduced noise without losing detail.
Focus on the fast track with 9 area tracking focusing, getting the right shot in sports photography with quick five
frames per second continuous shooting mode. And never miss a smile with Smile Shutter technology, which
automatically takes the photo when your subject cracks a grin. With face detection offering the best focus and
light adjustments, your portraits will never look better.
Sony a550 DSLR Alpha digital cameras
The Sony a550 is a serious Sony digital SLR camera for those who are serious about photography. Get huge 14.2mp images thanks to the
CMOS sensor, up to 7 frames per second of continuous shooting, convenient features like face detection and Smile
Shutter, Auto HDR and DRO. A step up in megapixels and power from the Sony a500, and at a still great price.
Sony a850 DSLR Alpha digital cameras

For shooters looking for the ultimate in power and performance, the Sony a850 is an incredible DSLR Alpha digital
camera, shooting 35mm full-frame images, 24.6 megapixels and with most of the features of the top of the line A900,
but costing less. With two BIONZ images processors and Exmor CMOS sensor, you get up to three frames per second
continuous shots. The high pixel count and full frame performance lets you capture details like never before, as
well as wide angles and perspectives impossible to accurately capture in other cameras. Colors are more natural,
dynamic ranges and tonal gradations are smoother and wider, and response time and speed is incredibly fast. The
dual processors also help smooth images, eliminating noise and artifacts, especially when shooting in low light
conditions. Intelligent preview lets you get the shot right on the first attempt, and eliminates guesswork, by
letting you fine-tune your image right there on the screen, prior to shooting.
With ten assist points and nine sensors, the a850 provides astounding autofocusing - fast and smooth, and is great
for tracking subjects in motion. For power, flexibility and images second to none, the Sony a850 DSLR Alpha digital
camera gives the other brands a run for their money.
Find Sony's best camera for your style of photography at Berger Brothers Camera
Sony Alpha digital camera come in models for all budgets, and the Alpha digital SLR camera for your style of
photography can be found at Berger Brothers Camera. Contact our professional sales staff today, by calling
800-542-8811 or emailing us here, to find the best Sony Alpha camera for you. |