Ricoh GR IV HDF Digital Camera

Ricoh Imaging is pleased to announce the launch of the RICOH GR IV HDF camera. Based on the RICOH GR IV premium compact camera, this new model incorporates the RICOH-original HDF (Highlight Diffusion Filter), designed to deliver mellow, diffused expression with a single-action control.

With the exceptional image quality, flawless point-and shoot operation, and outstanding portability that the GR series is known for, the GR IV HDF allows the user to instantly engage the built-in HDF (Highlight Diffusion Filter) with a single action. This special-effect filter diffuses highlight areas and creates a blurred effect along the image's edges, making it possible to capture somewhat nostalgic images resembling those captured in film photography or vintage movies.

This creative versatility expands the visual boundaries of snapshot photography, giving the user the option to shoot high resolution, high contrast images for accuracy and precision; or softer, more expressive images to create a sense of depth and emotion, depending on their subject or creative intention.

The GR IV HDF also features an electronically controlled shutter mechanism, which allows the user to intentionally raise the shutter speed up to 1/16,000 second, making it possible to capture images at extremely bright locations while still setting a larger aperture. This mechanism will also be available for the RICOH GR IV using new function-expansion firmware, which is scheduled to be released following the launch of the new RICOH GR IV HDF.