August Newsletter: Hiking and Photography
 A walk in the woods Photo Ken Nadle
Hiking and PhotographyThe challenge for the hiking photographer is a mix of keeping the load light, including the essentials and protecting the gear. Beyond these issues is your own survival. As Joel Lucks points out in his article Above the Timberline, if you are hiking into the wilderness you must be prepared. Assuming you have the maps, compass, water, food and stamina here are some photographic requisites for bringing back great pictures and undamaged equipment: First, evaluate what photographic equipment you must have. Obviously, you need your camera, memory cards and batteries. If you are hiking for a day or a weekend one extra battery and card are enough. If you are on some extended outback trek you will probably want to invest in a Promaster Go! Charger. You charge the Go Charger and it can charge your batteries up to five times before it has to be recharged. All five models normally ranging in price from $79.99 to $99.99 are now on sale from $39.99 to $49.99 Second, decide if you will need a tripod, a monopod or something versatile like a Joby Gorillapod (10 inches long and just 8.5 ounces) - $49.99 or maybe no tripod at all. Third, and this is a key question - do you have a camera bag that will keep your equipment dry in a downpour or clean on a dusty trail? Let me recommend three - a great back pack and two waist holsters: The National Geographic Medium Backpack - $149.99, the Lowepro Topload Zoom 2 waist holster - $29.99 and the thinkTank Digital Holster 20 - $54.99 that cleverly unzips at the bottom to accommodate longer zoom lenses. One more backpack that I think is terrific is the Lowepro Dry Zone 100 at $229.99. This bag is a soft-sided camera backpack that is completely waterproof. If it falls in the water, even fully loaded, it floats! Also worth mentioning is a Promaster Monopod/Walking Stick. It has a removable ball grip that reveals standard camera thread. It incorporates anti-shock technology for trekking comfort and adjusts from 27 to 55 inches. It is light weight and rugged and just $24.99.
 Rocky Mountain National Park, CO Photo Joel Lucks Above the Timberline by Joel LucksI was sipping water from my hydration pack every fifteen minutes but there was no accounting for the body fluid I was losing on my ascent into Rocky Mountain National Park this past June. The back of my throat became drier and raspier as my altitude increased but with every switchback came the promise of another great vista and photo op. Our climbing group was warned of some snow on the trails but it did not prepare me for the deep snowfields at those higher altitudes. At times I would sink up to my knees or slide on my butt into, gratefully, soft snow. Finally, after climbing for five hours, We reached Ouzel Lake in Rocky Mountain National Park and experienced the thrill that comes from a successful climb and the magnificent view at 10,000 feet. Hiking the peaks of any mountain system is not a solo sport. There is something to be said for the camaraderie, of course, more importantly there is the safety factor. My training emphasizes minimum groups of 3 people; one to stay behind with a downed hiker, the other to go for help. And physical training cannot be taken for granted. Include in your preparation a weekly workout schedule that includes a rigorous aerobic exercise, weight lifting, and proper nutrition. As a New York State Department of Environmental Hiking Guide and a Leukemia/Lymphoma Nationally trained hiking coach, I can honestly tell you that you cannot over train for tough, altitude hiking. Likewise, having the right equipment for a mountain ascent is critical and includes a hydration bladder, daypack or a backpack, trekking poles, proper hiking boots (no sneakers, please), and proper layering, to include rain gear. And this says nothing about selecting survival equipment such as matches, lighters, signaling devices, a knife, sunscreen, water filters, and more. When you are already carrying 25 pounds or so, adding additional weight in camera equipment becomes an exercise in keeping it real. I use a ThinkTank holster that is readily available at my waist. It keeps my camera, filters, extra cards and batteries dry and cushioned. If you have any comments or questions about hiking and photography join our forum. I monitor the forum and would like to hear from you. To see some of my photos and to learn more about me, visit my website at www.joellucks.com. In-Home Lessons In addition to our many in-store classes, Yvonne Berger offers an in-home course on your own computer. Whether you need help with basic computer operations, getting photos organized or specific lessons on the use of any camera as well as expert instructions using Photoshop CS3 or Elements, Lightroom, printing and color management Yvonne can get you up to speed - $85 per hour. Also noteworthy is the free 1/2 hour in-home class (minimum 1 hour) offered by Berger Bros. with the purchase of any digital camera. You can email Yvonne at yvonne@ybdigitalstudios.com or call her - 516 233 0749

Wow! A dream come true. Nikon has just introduced the Nikon D700 which incorporates many of the features of the incredible Nikon D3 in a body similar in size to the D300. Add a pop-up flash and shave off a couple of thousand dollars and you have one hell of a camera.
The D700 has a full frame, 12.1 MP, CMOS Image Sensor and fast continuous shooting capability of up to 5 frames per second (up to 8 fps with the optional MB-D10 Multi-power Battery Pack and EN-EL4a Rechargeable Li-ion Battery or eight AA-size batteries).
The start-up time is 0.12 seconds with a shutter release lag time of just 40ms - that is fast! Other assets are Nikon's 51-point AF system with 3D focus tracking, two Live View modes and a normal ISO sensitivity range of 200 to 6400 but can be boosted to an incredible ISO 25,600 or set down to ISO 100.
The shutter on the D700 is reported to be good for 150,000 exposures rather than 300,000 on the D3. The viewfinder has 95% coverage. And, although the D700 has a full frame sensor, DX lenses can be used and the viewfinder will be automatically masked to reflect the reduced 5.1 MP capture.
Also notable and an improvement not available to the wonderful Nikon D3 is Image Sensor Cleaning, which is activated when the camera is turned on or off and can also be activated on-demand by the photographer.
The D700 has a rugged magnesium alloy body with connections and buttons sealed against moisture. The camera even has a virtual horizon feature that indicates if the camera is level. Bravo Nikon!
Nikon D700 FX-Format 12.1 MP Body Only - $2,999.99 Nikon D700 FX-Format 12.1 MP with AF-S VR Zoom-Nikor 24-120mm f3.5-5.6G IF-ED - $3,599.99 Nikon SB-900 AF Speedlight
Nikon has just announced it's new flagship Speedlight - SB-900. The SB-900 operates as a stand-alone Speedlight, a wireless Speedlight Commander or wireless remote Speedlight.
The Auto Power Zoom Coverage has been expanded to 17-200mm and the flash can identify which format lens is in use - FX or DX and optimizes the light distribution angle.
The SB-900 can control up to 3 remote Speedlight groups and an unlimited number of compatible Speedlights.
Hallelujah! Nikon has streamlined the controls and menus with a Rotary Select Dial which lets you set key flash functions quickly while a prominent Master and Remote control switch simplifies wireless operations.
You can now choose from 3 light distribution patterns to improve light quality by selecting Standard for general illumination, Center-weighted for portraits or Even for groups or interiors.
NIKON SB-900 SPEEDLIGHT - $479.99 (reg $499)
Canon EOS Rebel XS with EF S 18-55mm f3.5-5.6 IS Lens
Just announced, this new Rebel replaces the XTi as Canon's entry level D-SLR. It retains the 10 MP CMOS sensor and 2.5 inch LCD of the XTi but uses an XSi body and a newer Digic III processing chip. The XS has a Live View mode and Canon reports that the battery life has been improved.
Among the many outstanding features included in the Rebel XS are a High-Speed, Wide-Area 7-Point Auto Focus System, 3.0 frames per second continuous shooting and an EOS Integrated Cleaning System.
The Rebel XS uses SD and SDHC memory cards and is compatible with over 60 Canon lenses and most EOS accessories. The Rebel XS is also the lightest and most compact EOS Digital SLR to date.
Available in Silver or Black.
Canon EOS Rebel XS with EF S 18-55mm f3.5-5.6 IS Lens - $669.99*
*A low, low price for Berger Bros. Camera Newsletter readers! Canon Speedlite 430EX II Flash
Canon's new 430X II flash combines compact size and affordability with significantly greater user control via new LCD panel on rear of flash. Improvements in circuitry make recycle time 40% faster than the previous model.
It is compatible with Canon's wireless E-TTL and can be used as an affordable slave unit. White balance info is communicated instantly to compatible D-SLR's like the Rebel XS. Six flash custom functions can be set on rear LCD panel.
Canon Speedlite 430EX II Flash - $319.99 Labels: Hiking, newsletter

Nikon D700 12 Megapixel Full Frame FX Camera
 Here at Berger-Bros. we are proud to introduce the new Nikon D700 SLR. As of today we are accepting pre-orders of this camera and its accessories. Expect them to arrive in our store at or around Aug 1. 2008.
At first glance you would think this is identical to the D300 but a quick check on this SLR's specs will tell you a much different story.
The D700 sports a 12MP full frame FX format for simply magnificent photos and even a full frame viewfinder. This is somewhat comparable to that of the D3 but with a couple of advantages. First advantage is that its body is like the more compact D300. The second advantage over the D3 is that the D700 is officially the first professional Nikon camera with a built-in flash. Thirdly, the camera even includes an internal image sensor cleaning with micro vibrations to rid the sensor of any dust particles as seen in many of the new SLRs in the market. The shutter speed is slightly slower than the D3 at 5 frames per second but with the MB-D10 battery grip, you can raise that up to 8 frames per second.
Here's some other features to the D700: - More flexible "hard button" programming
- Live View w/ virtual horizon line
- ISO 200 - 6400
- Same ultra-fast startup and shutter lag as D3
- HDMI HD video output
- 3.0" 922,000 pixel LCD monitor
- UDMA compatible single CF card slot
More info on our product pages or simply call our 800# at 1-800-262-4160
Here are the available models to order:
Also check out Nikon's Brand New accessories that go with the D700 and other Nikon cameras:
Labels: D700, Nikon, SLR

July Newsletter: Travel Photography

Morocco Photo Catherine Grey
Travel Photography
Nothing excites the creative juices like being in exotic and fascinating places. Berger Bros. customer, Catherine Grey sent us the wonderful desert photo above. It is a great example of how striking foreign vistas can be and how talented some of our customers are. Of course, travel photography also puts us in the midst of different cultures of which we may know little. A case in point is a story related to me by another Berger Bros. customer, Marcy, who also travelled to Morocco. While in Morocco, an expensively dressed and jewelled American woman was shooting up close in the faces of veiled Moslem women who were clearly unhappy about it and were trying to avoid her unsuccessfully. In their defense, Marcy went up close to this would be paparazzi and took her photo. The woman freaked. Marcy stood there quietly and said nothing. The woman's husband, however, got the message and led his wife away saying, "come with me dear and I will explain it to you."
Enjoy your travels this summer. Be prepared with extra memory cards, storage back-up devices, spare batteries, multi voltage chargers and adapters but also be a considerate traveller sensitive to other culture's attitudes.

Essaouirai, Morocco Photo Catherine Grey
Versatile Lenses Ideal for TravelAll of the compact lenses below are suitable for a wide variety of shooting situations ranging from wide-angle landscapes to portraits, action and close-ups. These lenses are ideal walk-around lenses - just right for travelling into the unexpected. - Nikon 18-135mm F/3.5-5.6 G ED IF AF-S DX Zoom Nikkor - Extra Low Dispersion Glass, Silent Wave Moter, Internal Focusing, 13.5 ounces - $349.99 - Canon EF 28-135mm F/3.5-5.6 IS USM Zoom - Image stabilized, 18.9 ounces - $429.99 - Pentax SMC DA 18-250mm F/3.5-6.3 ED, AL, IF Zoom, 16 ounces - $499.99 - Olympus 18-180mm F/3.5-6.3 Zuiko Digital Ultra Zoom - 15.4 ounces - $439.99 - Sony (Alpha) DT 18-250mm F/3.5-6.3 IF ED Zoom - Extra Low Dispersion Glass, Internal focusing, 15.5 ounces - $549.99 - Sigma 18-200 F/3.5-6.3 DC Zoom for Canon, Nikon, Pentax, and Minolta mounts - 14.4 ounces - Special Order Item, Allow 3 days for store pick-up - $379.99 - Tamron SP AF 18-250mm F/3.5-6.3 Di-ll LD ASPH (IF) Macro Zoom for Canon, Minolta, Nikon and Pentax mounts - Internal focusing, Low Dispersion Lens. Incredible versatility - just 15.2 ounces - $499.99 JOBY GORILLAPOD SLR-ZOOM  This is a uniquely usefull tripod to take along on any trip. The SLR-ZOOM model is the largest of three models and can support up to 6.6 pounds of camera and lens yet it is small and surprisingly light - just 8.5 ounces and less than 10 inches long. It has sturdy legs with flexible joints that can bend and rotate 360 degrees so you can fasten it to a steering wheel, fence or pole for a rock steady shot. Also accepts professional tripod heads which I would recommend to make it fully functional - $49.99
Lensbaby 
A Lensbaby is a cleverly designed 50mm coated lens in a flexible barrel that can be moved to selectively pin point an area in the image to be in sharp focus while leaving everything else blurry.
For those who enjoy building an image in the viewfinder, this lens can be a lot of fun. While it might be possible to imitate this selectively sharp and blurry effect in Photoshop, it would not be easy. The lens must be used manually and the aperture is set using magnetic rings with different diameter openings that stick to the front of the lens. Whether you take pictures of flowers, portraits or landscapes, the Lensbaby will add a creative new look to your imagery. The Lensbaby 2.0 is $149.99 The Lensbaby 3.0 works the same way as the 2.0 but the desired effect can be locked in place mechanically for more precise control. The Lensbaby 3.0 is $269.99 Olympus E510 D-SLR with 14-42mm & 40-150mm Zoom Lenses  Considering this camera's very high rating in a recent Consumer Report issue, I felt it was worth mentioning again. The E510 is a 10MP digital SLR with Live View, an effective Dust Reduction System and a 2.5 inch HyperCrystal LCD that lets you see the screen with amazing clarity in bright sunlight and from angles up to 176 degrees. Another clever design feature is the use of two memory slots - one for a compact flash card and one for an xD card. You can even transfer images in camera from one card to the other. This is an excellent all-around, travel, children, sports camera. There is real value here. The E510 D-SLR two lens kit 14-42mm & 40-150mm is just $649.99
Labels: newsletter, Travel Photography

Great Cameras for Mom
Great Cameras for Mom
Choosing a camera for mom on Mother's Day can be a confusing exercise - there are so many choices. To make your life a bit easier, I asked some of the very experienced sales people here which camera they would give to their own mothers. Here are the results:
Point-and-Shoots  -8.0 MP, 3x zoom,Vibration Reduction,2.5" LCD, ISO 2000Nikon Leather Case, 2 Yr Extended Service Coverage -Available in plum, graphite black, brushed bronze and cool blue at a $30 instant savings from May 1st until May 10th $179.99 - $30 =$149.99

-8.0 MP, Ultra Slim, 5x zoom, 2.7" LCD, Stabilization, Face Detection, Pink Color
$199.99
D-SLR's
-10.0 MP, Worlds Smallest D-SLR, Live View, Face Detection
$599.99
- 10.2 MP, Nikon's
- Smallest D-SLR Ever
- Advanced Help Menu
- Easy Operation with
- Intuitive Controls.
$699.99 Video Cameras
-Record Directly to DVD, 25x Zoom, Image Stabilization w/Free Shipping & Cleaning Kit
$379.99

- 30 GB Handycam
- Captures up to 20 hours of video on built-in hard drive,
- 40x zoom w/free case & UV filter
$459.99
Important Announcements Portrait and Profoto Lighting Seminar with John Woodward - 1 day Tuesday May 13th, 6-10pm John Woodward was named 2007 Photographer of the year by the Professional Photographers of America. Don't miss this myth busting presentation about lighting and portrait photography The cost is only $19.95 but will be free to camera club members and students. Anyone wishing to attend should contact Ed@berger-bros.com [mailto:Ed@berger-bros.com]or call 631-264-4160 ASAP as seating is limited. Berger Bros. and Canon Explorers of Light are pleased to present a seminar by Pulitzer Prize winning photographerVincent Laforet [http://rs6.net/tn.jsp?t=bxmyumcab.0.0.o9absjcab.0&ts=S0342&p=http%3A%2F%2Fw ww.vincentlaforet.com%2F&id=preview]on Wednesday, May 21 from 7 pm to 9:30 pm at the Huntington Hilton. The cost is only $19.95 but will be free to camera club members and students. Anyone wishing to attend should contact ken@berger-bros.com [mailto:ken@berger-bros.com]ASAP as seating is limited.
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Learn Macro Photography
DIGITAL NEWS - APRIL 2008
In This Issue - Cutting Edge Device
- Important Announcements
- Macro Photography
- Canon 450D Rebel XSi D-SLR
- Pentax K20 D D-SLR
- Hot Deals at Berger Bros.
CUTTING EDGE I wanted you to know about this accessory because it is just so good at determining the correct white balance for any picture. Leave your meter, gray cards and color charts at home. The ExpoDisc is a custom white balance filter that allows digital photographers to quickly and easily set an accurate custom white balance. Using ExpoDisc will greatly reduce the need for RAW or JPEG (see March 2008) post-capture color adjustments. Simply place the ExpoDisc in front of your lens and capture the incident light (the light illuminating the subject) while setting your camera's custom white balance.
The Expo Disk comes in neutral or portrait versions in sizes from 58mm to 82mm. You don't need one for each lens. Just get a size big enough to cover your biggest diameter lens and it will work fine with any smaller diameter lenses as well. Prices range from $89.99 to $109.99. Important Announcements Berger Bros. Camera will be open during the Passover Holiday.
Berger Bros. and Canon "Explorers of Light" are pleased to present a seminar by Pulitzer Prize winning photographer Vincent Laforet on Wednesday, May 21 from 7 pm to 9:30 pm at the Huntington Hilton. The cost is only $19.95 but will be FREE to camera club members and students. Anyone wishing to attend should contact Ken@berger-bros.com ASAP as seating is limited. Macro Photography Janis Dorfeld, Instructor Berger-Bros School of Digital Photography Tiger swallow tail on purple cone flower Photo Janis Dorfeld Hurray! Spring is here. As this photo attests, Janis Dorfeld is another talented photographer teaching at Berger Bros. Camera. Don't miss our tips for taking beautiful macro pictures such as this. See below. Ansel Adams, one of the best known photographers in the world, has inspired millions of people with his wonderful photographs of natural scenes. Two favorite Ansel Adams quotes to take with you as you set out this spring, camera in hand - "A good photograph is knowing were to stand." And, "Twelve significant photographs in any one year is a good crop." So, take a lot of pictures and edit, edit, edit! Buzzy bee -Macro Photography Many photographers find nothing more rewarding than a walk through a garden with an eye for capturing the beauty of flowers and/or the fascinating world of insects. Following are some tips on how to get stunning Macro (close-up) pictures of flowers, insects, stamps, coins or anything else that upon closer inspection reveal unseen and very often magnificent details. The very simplest approach is to just back up a bit and then zoom in. This is the approach used on these shots by Janis. She handheld a Canon 20 D with a 28-135 mm lens and mentioned, "you REALLY want to use a telephoto lens when photographing stinging insects!". For tamer subjects, another simple approach is to set your camera to Macro - this is often depicted as a flower on your camera's mode dial - and move in close. Because the depth of field in Macro mode is often shallow, it is important to carefully focus on what part of the flower you, 'the artist' want to have in sharpest focus, e.g., the stamen or maybe a tiny red lady bug on a yellow petal. This is where a tripod is very useful. A clever accessory to use with a tripod is a Plamp- - it hooks onto your tripod and has a clamp at the other end to grab flowers and position them where you need them to be. Investing in a macro lens for your DSLR or a close-up filter set can increase just how close you can get to your subject. Close up lens attachments are also available for some point and shoot cameras. As you compose your shot, try reducing the elements that will appear in the image to increase the visual impact. And, using a wide open aperture will also add to the picture by throwing the background out of focus. In a sense, you are not only painting with light but with focus. You can take close-up photography to the next level by learning different lighting techniques for macro photography including the use of macro ring lights and reflectors. Yvonne Berger will be giving a class on this very subject on Saturday, June 7th from 9am to noon at a private residence in Northport. An array of macro lenses, flashes, reflectors and ring lights will be available for use during the class. Please call Yvonne at 516 233-0479 or email her at YBassettstudios@aol.com if you wish to attend. Incidentally, the newest crop of D-SLRs have incorporated live view in their arsenal of features. This can be very useful when shooting at awkward angles as it is not necessary to look through the view finder. You can compose that masterpiece by glancing at the viewing screen. Have a happy spring! Canon 450D Rebel XSi D-SLR This latest offering from Canon features a 12.2 MP CMOS (Complementary Metal Oxide Silicon) sensor, EOS integrated Cleaning System, 3.0" LCD with live view and a new 9-point AF system - all in a compact and light weight body. It is fully compatible with all Canon EF and EF-S lenses and EX-series speed lights. Pre order - Canon 450D body - $769.99 OR Canon 450 D with 18-55 mm IS lens $869.99 Pentax K20 D D-SLR Pentax is definitely keeping up with the other leading camera manufacturers. In fact they may have just upped the anti with the new Pentax K20 D. It offers a 14.6 MP CMOS sensor, shake reduction, live view, dust removal system and has a dust proof, water resistant construction. Pentax K20 D body - $1279.99 Pentax K20 D with 18-55 mm II lens - $1379.99 Pentax K20 D with 16-45 mm lens - $1679.99 Pentax K20 D with 18-55 mm & 50-200 mm zoom lenses - $1479.99 Hot Deals at Berger Bros. Camera Rebate - Purchase a Qflash T5d-R - and receive a $75 rebate from Quantum. Add any model Turbo to your Qflash order and double your rebate to $150. You must make your purchase April 1 through June 30, 2008 Nikkor 60mm f/2.8G ED AF-S lens Nikon D40, D40x and D60 - $549.99 Tamron 70-200mm f/2.8 - $699.99 SAVE $300 INSTANTLY on the purchase of a Nikon 18-200mm VR - $399.99 (reg. $699.99) when you buy it with a Nikon D300 body. The incredible AF-S DX VR zoom-Nikkor 18-200mm f/3.5-5.6G IF ED lens has an 11x high-ratio zoom versatility and Nikon VR image stabilization. Also included with purchase - a free Nikon D300 class - a $50 value. Effective April 6 through May 11, 2008. IN THE NEXT ISSUE - New Olympus E420 - The smallest and lightest D-SLR yet and packed with features
- Landscape Photography - Breaking News, Alerts, Firmware Updates, and other things you should know Comments and suggestions about this and future newsletters are welcome.
Labels: digital news

JPEG vs RAW
DIGITAL NEWS - March 2008
| In This Issue - Who was Henri Cartier-Bresson
- A Cutting Edge Device
- Nikon D300 Firmware Update
- Berger Bros. School of Photography & Digital Imaging
- JPEG vs RAW
- Nikon D60 D-SLR
| | Henri Cartier-Bresson was, arguably, one of the greatest "Street" photographers of the 20th century. He was so dedicated to his art that he wore a paper bag over his head when on stage to receive a Pulitzer prize so that his ability to work surreptitiously would not be jeopardized. Berger Bros. Camera can't help you remain incognito but we do like helping customers with a passion for photography. This is a terrific device! The Promaster Xtra Power GO! Digital Charger & Power Supply lets you charge your digital point and shoot or D-SLR camera battery or power your USB device ANYWHERE - ANYTIME. The GO! internal power supply lets you recharge your digital camera battery up to 5 times before it needs to be refreshed. To refresh, just plug the device in to any A/C or D/C power source and you can count on five more charges when you are in the middle of nowhere. There are five models ranging in price from $79.99 to $99.99 Nikon D300 Firmware Update Nikon has released Firmware v.102 for its D300 digital SLR. The update resolves an issue with vertical banding which can appear in images that have been taken at shutter speeds slower than 8 seconds. If you purchased your D300 at Berger Bros. Camera, just bring it to our Amityville store for a free update (a $29.99 value) BERGER BROS. SCHOOL OF PHOTOGRAPHY & DIGITAL IMAGING Do not miss out on a terrific opportunity to advance your knowledge of photography. The teachers at Berger Bros. School of Photography & Digital Imaging are experts in what they teach and the subjects covered are varied enough so as to appeal to just about any interest and level of expertise. One such class, is Sports Photography - Designed for the intermediate to advanced photographer who wants to learn the tricks of the trade to photograph sports like a true professional. The instructor is Dan Neri, our employee, a freelance sports photographer specializing in sports and motor sports photography, Dan has been shooting professionally for over 15 years. Dan's portfolio contains striking images ranging from Professional and youth sports to Top Fuel Dragsters and military fighter jets. His passion for action and sport is evident in the way he shoots. He wants the viewer to feel the speed, power, and intensity of the moment. Wildlife and underwater photography are also specialties, and the serenity of the outdoors is always a welcome change. Dan frequently covers the NY Yankees & Mets, NY Giants, NY Islanders & Rangers, and the NJ Devils for various publications.
Check out his site and work at DanNeri.com This class is $69.95 and will be given at the Syosset store on Saturday, March 29th from 9:30 am to 12:30 pm. And, if you want to learn post processing, Yvonne Berger, who is a professional photographer and Photoshop expert teaches several courses including Photoshop Elements for Beginners, Photoshop Elements Intermediate, Photoshop CS3, Photoshop Lightroom, Secrets to Retouching, Collaging, and Macro (close-up) Photography. Yvonne specializes in product, food and interior photography. She currently has a photo restoration and retouching business, which has her working in Photoshop everyday. She is a member of the National Association of Photoshop Professionals. Her stock photography is represented by Omni-Photo in New York City. Yvonne also takes groups of people out shooting for the day. The next issue will give details of her nature photo safari and her city streets photo shoot. Please checkout our Calendar for dates, times and details. Nikon Speedlite owners - if you have been scratching your head, trying to figure out how to use that Nikon SB 800, 600 or 400 help is on the way! Yvonne Berger will make it easy on Monday, May 19th at 6:30pm in the Syosset store - $49.95. JPEG vs. RAW Today, practically all digital SLR's offer the ability to capture photos in either JPEG or RAW or both simultaneously. Briefly stated, images captured in the RAW format are not modified or compressed in the camera and must be post processed in the computer. JPEG images are compressed in the camera and all settings (exposure, white balance, color space, noise reduction, sharpness and contrast) are applied before being posted to the memory card. Shooting in JPEG gives you ready to print images right out of the camera. Normally, no post processing is required. however, if the file is post processed, because it is a compressed file, sometimes referred to as 'lossy', each time it is opened, worked on and saved, some data is lost. You can get around this shortcoming by renaming the file using the "Save As" option. Because JPEG's are smaller, more manageable files, faster burst speeds are possible when shooting in continuous mode and many more images can fit on the memory card. Also, because JPEG's are written in a universally recognized format, they are readable by all imaging programs and easily transmitted wirelessly or via e-mail. Shooting in RAW means having to post process every shot but gaining much more control (your computer has more processing power than your camera) and you can overcome any mistakes you made when choosing camera settings, e.g., incorrect exposure or white balance settings. A big plus for RAW is that when post processing the format is non-destructive or 'non-lossy.' No matter how many changes you make, the original RAW file is untouched. Further, RAW captures 12 bits of brightness data while JPEG's capture 8. What this means is that an image shot in RAW has 4,096 discrete levels of brightness and a JPEG has only 256. It should be noted that after enjoying the advantages of post processing in the RAW format, the final image can be easily converted to JPEG (you can not convert a JPEG to RAW). The newer DSLR's let you shoot in RAW and JPEG fine at the same time so you get the best of both worlds albeit much larger files. If you are fascinated by digital photography, I predict, you will not be able to resist the tug of shooting RAW. Yes, there is a lot to learn but if having more control over image quality is important to you; if you are shooting a once in a lifetime event - RAW is the way to go. The Nikon D60 DSLR If you are looking for a D-SLR that is easy to carry, easy to use with intuitive controls and can take 500 images per battery charge, then the D60 is a great choice. The D60 is a 10.2 MP DSLR capable of shooting 3 frames per second, with fast start up and split-second shutter response. The D60 shares the same body as the D40x but internally adds an active dust control system, improved noise reduction and cleaner image processing. With a sensitivity range of ISO 100 to ISO 1600 and Nikon's new 18-55 vibration reduction image stabilization lens, the D60 is capable of use in a wide range of lighting conditions. It has eight shooting modes: Auto, Auto Flash-off, Portraits, Landscape, Child, Sports, Close-up and Night Portrait. IN THE NEXT ISSUE - New Pentax K20 D
- New Canon 450D XSi DSLR
- Macro Photography of flowers, bugs, coins & stamps
- What Ansel Adams said about photography
- Breaking News, Alerts, Firmware Updates, and other things you should know
|
Labels: digital news

Why You Should Switch To Digital
DIGITAL NEWS - February 2008
In This Issue -
- Welcome All
- Cutting Edge Cameras
- Battery Alert!
- Why shop at Berger Bros. Camera?
- Why you should switch to digital if you haven't already
WELCOME ALL to the first email newsletter in a new series about cutting edge digital cameras and accessories, image capture advice, and important things we think you should know to make you a better photographer. We will also alert you to some great deals and remind you of our coming events.
CUTTING EDGE CAMERAS
Any of the digital cameras manufactured in the past few years, be they point and shoot or DSLR, will not disappoint you. The level of sophistication, the speed and accuracy they offer is astounding. That being said, each camera has its own unique layout, its own ergonomics and features. That is why it is essential that you, the user, get the camera in your hands and see how it feels - if it makes sense. Add to this, the seemingly, never ending improvements to these cameras and this too becomes a factor in analyzing which camera will be best for you. For Elph lovers, Canon has just unveiled its Powershot SD 1100 IS and this camera certainly qualifies as cutting edge in the point and shoot world. Canon Powershot SD 1100 IS This Elph has an 8.0Mp sensor and a 3x zoom (38-114 equiv) with a 2.8 - 4.9 lens. The shutter speed range is 15-seconds to 1/1500-seconds. With an ISO range of 80 - 1600 and image stabilization, the SD 1100 IS will handle just about any shooting situation. It can take 1.3fps and has more than 30 shooting modes including video and audio. It is SD/SDHC compatible and comes in six different colors. BATTERY ALERT
Effective January 1, 2008, the Department of Transportation has prohibited loose lithium batteries in checked baggage. The following rules apply to the spare batteries you carry with you: Spare batteries are the batteries you carry separately from the device they power. When batteries are installed in a device they are not considered spare batteries. You may not pack a spare lithium battery in your checked luggage You may bring spare lithium batteries with you in carry-on baggage WHY SHOP AT BERGER-BROS CAMERA?
If you have been to either of our stores recently, you may have seen fliers citing all the free stuff you get when you purchase a digital camera from Berger Bros. Camera. This is no small thing. In fact, we know it is the best deal in the industry. For as long as you own your new camera purchase, Berger Bros. offers the following: FREE SERVICES & SUPPORT Digital 101 beginner camera class to bring you up to speed Sensor & camera cleaning - especially good for DSLR's Memory card recovery of lost or accidentally deleted images Firmware updates that improve camera functions Repair loaners (limited time period) 30 minute at-home, private lesson on your computer in photoshop (min 1hr) 15 minute phone support with Yvonne Berger at 516 233-0479A recent email to Brad Berger, president of Berger Bros. from satisfied customer JS, speaks well of what has been the philosophy of the store for the past 55 years, "I am originally from a small town on Cape Cod as well as being old enough to remember how nice it used to be doing business with people on a personal level and I find it extraordinary to experience this level of personal service in 2008 and 3,000 miles away." Many more testimonials can be found at Berger-Bros.com. And for added peace of mind, remember that Berger Bros. is an authorized dealer for everything we sell. All equipment carries USA warrantees and we never sell gray market items. WHY YOU SHOULD SWITCH TO DIGITAL IF YOU HAVEN'T ALREADY?
If you think film is better you are on a sinking ship. Choices in film stock have narrowed considerably and the major camera manufacturers have all but stopped making film cameras. Why? Because even die-hard film enthusiasts are awe struck by the advantages of digital. No more risk of having your film fogged by airport security. Less worry about running out of film - you might run out of memory cards but then you can always start deleting "so-so" images to make room for new ones. You can shoot pictures at any ISO (light sensitivity) on the same memory card. You can take a picture without flash at ISO 1600, then go outside and take your next shot at ISO 100. You can even send the images via satellite the instant you take them. And consider that you never have to buy another roll of film or wait to have the photos developed. The memory card has no moving parts, is virtually indestructible and can be used time and again - reportedly, millions of times. Add to this the ability to check in the shooting moment if you got the shot and it is no surprise that virtually all of the working photojournalists today have switched to digital. If you are thinking of making the switch or have already, take the Digital 101 Beginner Course - free with a digital camera purchase - but well worth the $50 if you bought your camera somewhere else. The course introduces you to digital fundamentals and gets you off on the right foot. Digital 102 is an intermediate level course, which recaps the fundamentals and then exposes you to the neat and often extraordinary possibilities this latest crop of digital cameras provide. The course covers the ins and outs of white balance, histograms, color space and much more. But the great photographers of the past didn't need all this fancy equipment to take great pictures True. But it was no walk in the park either. Consider Brassai, the French photographer, famous for his book Paris de Nuit (Paris at Night). In the early 1930's, he lugged around a 6 x 9 Voigtlander camera and a box of 24 glass plates (the film of the day). He would have to leave the aperture open for five minutes or more to take a picture and timed it by smoking a cigarette. Would he appreciate one of today's digital cameras with 3200 or 6400 ISO, vibration stabilization and a tiny memory card capable of storing hundreds of pictures? You bet he would.
In the next issue
- Nikon D60
- Jpeg vs Raw
- Berger Bros. School of Digital Photography and Imaging
- Why Henri Cartier-Bresson wore a paper bag over his head when he went on stage to accept a Pulitzer Prize for photography
- Breaking news about Alerts, Firmware Updates, and other things you should know
Labels: digital news

Comments and suggestions about this and future newsletters are welcome: Email me at Ken@berger-bros.com.
KEN NADLE - editor
www.Berger-Bros.com
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